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Director's Greeting: Issue #12

April 27, 2012 Leave a comment dridrive


I’m not big on watching TV. And other than MLBtv (which I splurge on because they don’t air Dodgers games in Philadelphia), the only other television programs I watch with any regularity are “The Daily Show” and “The Colbert Report.” But this show could change all that: “Doomsday Preppers” on The National Geographic Channel. It’s the end of the world as we know it, and preparedness is prime time!


Truth be told, it was either Stephen Colbert or John Stewart (probably both) who clued me in to Doomsday Preppers, and now I’m hooked. Haven’t heard of it? Well, according to the website “Doomsday Preppers explores the lives of otherwise ordinary Americans who are preparing for the end of the world as we know it. Unique in their beliefs, motivations, and strategies, preppers will go to whatever lengths they can to make sure they are prepared for any of life’s uncertainties. And with our expert’s assessment, they will find out their chances of survival if their worst fears become a reality.” Ha! They even get audited!


I bring this up, not because I think silly TV shows are necessarily important. But silliness sells (if you don’t believe me, see the CDC Zombie story below!), and you might consider using a little silliness to sell business continuity in your organization. At your next awareness event, why not use a Doomsday Preppers theme? A tweet from NatGeo today: “Ratings news: Doomsday Preppers finished its 1st season as the highest-rated series in channel history!” Not bad! Who knew preparedness could be so popular?


Buffy Rojas

DRI International

Director of Communications