Truth In Texting? Yes, Study Says!
A surprising study shows that people are more truthful via text message than in face-to-face conversation. The study, conducted by the University of Michigan Institute for Social Research (ISR) found that, when texting, people were less likely to engage in “satisficing” – a survey industry term referring to the common practice of giving good enough, easy answers, such rounding to multiples of 10 in numerical responses.
Researchers believe people give more precise answers via texting and that people gave more precise answers to numerical questions. What might the implications of these findings be for crisis communications, the way we collect information during response and recovery, and perhaps even the way we conduct surveys and BIAs?