Director's Greeting: Issue #52
The first is a blog post by James Hamilton, who is an engineer for Amazon. Hamilton provides a fantastic analysis of what went down and how it could have been prevented for less than cost of 60 seconds of Superbowl advertising. He concludes: “Given the value of the game, the relative low cost of power redundancy equipment, I would argue it’s time to start retrofitting major sporting venues with more redundant design and employing more aggressive pre-game testing.” Give this fascinating piece a read.
Next up, what happens next year? The Superbowl is scheduled to be played in East Rutherford, NJ. This Yahoo! News piece raises questions about the feasibility of a half-time show in what’s sure to be some pretty cold weather. It also wonders aloud what happens if a snow or ice storm (like the one predicted to start today) hits New Jersey on Superbowl Sunday. What do you do? Call it off? Play it anyway? Either decision is rife with big money business issues. How would you plan for that event? Let me know; I’d love to hear your thoughts and ideas. But unless the storm of the century hits, I know what my plans are, I’ll be right where I was this year, at the movies.