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Director's Greeting: Issue #52

February 8, 2013 Leave a comment dridrive


I do not watch the Superbowl.  As passionate as I am about baseball, is how disinterested I am football.  For me, Superbowl is movie night.  The Oscar contenders are in the theaters, but the people aren’t.  It’s like getting a private screening. So, instead of watching the big game, I saw “Silver Linings Playbook” and “Lincoln.” They were both great films, but I can’t help but feel robbed!  I missed the power outage!Here I sit writing about continuity week after week (actually for about 20 years now), and I miss the Blackout Bowl!  Power outage, the number one cause of business disruption, disrupted America’s main event, and I didn’t see it. I have been reading about it, though, and I wanted to share with you two articles that did more than sum up the situation and poke fun at the folks running the show (although there was plenty of that kind of coverage).

The first is a blog post by James Hamilton, who is an engineer for Amazon.  Hamilton provides a fantastic analysis of what went down and how it could have been prevented for less than cost of 60 seconds of Superbowl advertising.  He concludes: “Given the value of the game, the relative low cost of power redundancy equipment, I would argue it’s time to start retrofitting major sporting venues with more redundant design and employing more aggressive pre-game testing.” Give this fascinating piece a read.

Next up, what happens next year?  The Superbowl is scheduled to be played in East Rutherford, NJ.  This Yahoo! News piece raises questions about the feasibility of a half-time show in what’s sure to be some pretty cold weather.  It also wonders aloud what happens if a snow or ice storm (like the one predicted to start today) hits New Jersey on Superbowl Sunday. What do you do?  Call it off?  Play it anyway?  Either decision is rife with big money business issues.  How would you plan for that event?  Let me know; I’d love to hear your thoughts and ideas.  But unless the storm of the century hits, I know what my plans are, I’ll be right where I was this year, at the movies.

Buffy Rojas
DRI International
Director of Communications