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Director's Greeting: Issue #60

April 5, 2013 Leave a comment dridrive
The Word- The Beatles (Rubber Soul)
The Word- The Beatles (Rubber Soul)


I don’t send my kids to school to learn how to swear.  So, when my son came home and told me that they were going to learn “curseword,” I was both skeptical and a little concerned.

Tano: Mom, I can’t even believe it! They’re going to teach us curseword?!

Me: Really, why do you think they’re doing that?

Tano: I don’t know.  I guess that’s why they use that swirly writing, so the bad words are hard for the little kids to read.

Me: Tano, that swirly writing is called cursive, and it’s just a fancier way to write than printing. It’s okay.

Tano: Whew!  For a minute, I was really worried about all those cards from grandma.  I thought maybe she was mad at me.

My mom has the swirliest cursive on the planet, and she can also swear like a sailor (but Tano doesn’t know that…yet).  What he does know now  is the meaning of the word cursive.

I’m a total word nerd.  I love ’em!  I’m fascinated by both word origin and meaning.  And about 20 years ago, when I was the editor of the now-defunct Contingency Planning & Management (better known as CPM) magazine, I first wrote about the language of what was then commonly referred to as contingency planning…now business continuity.  There were lots of debates and downright arguments about what common industry terms meant…and there was even some “curseword” thrown around when the discussion got contentious.

I’ve also written many articles over the years (for CPM and also as the editor of Continuity Insights) quoting industry experts who believe that the lack of a common vocabulary has hampered our profession and our mission.  So, I am thrilled to report that there’s finally been some progress on this issue, significant progress.  And YOU get to be a big part of it!

DRI International is launching a global glossary of industry terminology.  How it was assembled is very cool (see below for an explanation),and attendees at DRI2013 will get the first peek at what’s been accomplished so far.  They’ll also get to have their opinions heard, in person, by the people who are making this project happen.  How cool it that?  Well, in the words of John Lennon: “It’s so fine, It’s sunshine.”
So, get yourself to Philadelphia for DRI2013 for what is sure to be the most interesting, informative, and useful plenary session this industry has ever seen!

Buffy Rojas

DRI International
Director of CommunicationsP.S. To my loyal Drive readers, here’s a heads-up that next week we’ll be announcing how you can win a free, life-time DRI International membership! Stay tuned!

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