Don’t Get Vaporized: A Regulatory Lesson From The Vaping Ban – Chloe Demrovsky for Forbes
“Increased regulatory oversight of the booming e-cigarette industry should have been visible through the e-mist. Any business involved in the manufacture and sale of these products could have predicted it and used that knowledge to come up with a plan to address it. For the big players, that could mean regulatory engagement, marketing shifts or product changes, all of which we are seeing now.”
DRI President and CEO Chloe Demrovsky looks at the recent push for vaping regulations and how companies should respond to sudden or changing regulatory requirements. Click here to read more.